The 4thly Team

The 4thly team has deep experience launching successful startups and engineering products that succeed.

An idea can turn to dust or magic, depending on the talent that rubs against it.

William Bernbach

When you enroll in a 4thly program, you get a complete team on your side. The 4thly CTO serves as your technical co-founder. The 4thly Project Manager helps you to stay on track and get the resources you need. And an amazing array of guest speakers share their knowledge and provide actionable insights.

4thly is led by Bret Waters. He’s been in Silicon Valley his entire life as an entrepreneur, CEO, investor, and academic. Today his focus is helping other entrepreneurs and innovators succeed and thrive. He teaches entrepreneurship at Stanford University and coaches startup CEO’s at Miller Center for Social Entrepreneurship.

Previously he founded and ran three Silicon Valley software companies, raising capital, building high-performing teams, creating innovative products, and managing successful exits.

He also spent six years on the advisory board of the Stanford University Graduate School of Education, working to bring innovation to K-12 education, and has served as Chief Mentor with the European Innovation Academy, teaching Silicon Valley innovation methodology to engineering students from around the world.

He received his MBA from the Kellogg School of Management at Northwestern University.